A Sonoma County native, Whitney Reuling has dedicated her career to creating innovative, community-rooted solutions. In New York City, she led programs at the intersection of food, health, and social justice, honing her ability to scale impact-driven initiatives.

As Executive Director of Sonoma Family Meal, Whitney has fought food insecurity, developed workforce training for immigrants and refugees, and launched social enterprises—efforts that have served thousands and earned regional recognition.

Guided by her lifelong connection to the land and a belief that death care should reflect our deepest values, Whitney co-founded Evergreen to reimagine end-of-life through sustainability, dignity, and renewal. With a systems-thinking mindset and commitment to environmental stewardship, she is building a composting burial model that unites ecological responsibility with personal care.

Tessa’s passion is personal: after losing her mother, father-in-law, best friend, and others, Tessa became the go-to support during times of loss. She knows how unprepared most people are for death.

With over 20 years as an executive in education, talent, and tech, Tessa is also a certified Breathwork facilitator and trained Death Doula. Through Evergreen, she helps people navigate end-of-life choices—from NOR to estate planning—bringing compassion and innovation to a long-unchanged industry.

Proudly raising two third-generation Sonoma County children, Tessa plans to open Evergreen’s NOR site locally. Through Evergreen, she’ll be offering more natural, beautiful, and conscious end-of-life options. No two lives are the same, and no two deaths should be either.